Facebook Marketing is creating an online activity, using your\u00a0Facebook page\u00a0as a medium of transacting business with other Facebook users. Big and small,\u00a0\u00a0can take advantage of Facebook marketing, to take their brand, profile, or product to their desired height. Facebook as a platform, gives individuals, businesses as well as cooperate bodies the platform to showcase to other users what they have to offer. Why\u00a0Facebook Marketing? Here we outline the possible reasons why you need Facebook marketing for that business; \tYou can reach your target audience effectively \tEffectively work on what you know best, and use Facebook as a medium to improve your market reach \tAdds more value to your organization \tHelps you better nature your audience, improve awareness, as well as provide more resources to your audience. Facebook Marketing Benefits \tActs as a communication channel, wherewith sellers can maintain contact and attract customers. \tWith a statistics of over a billion potential customers, Facebook has become the ideal platform where every business strive to have an online presence to enable it stay updated in the scheme of things. Facebook Marketing Strategies For your FB marketing to be successful,\u00a0\u00a0you must create a unique Facebook marketing plan. We have come up with these few steps to help you get an idea of what and what you need to do to launch a successful Facebook marketing strategy. \tDraft out your\u00a0Facebook ads strategy, which is cost-effective and relevant,\u00a0\u00a0which can give you a higher brand awareness. \tUse Facebook demographics like age and gender, location and income, to know who to target and how. \tCome up with compelling, entertaining content,\u00a0\u00a0which are helpful to your audience,\u00a0\u00a0to help your audience know what they should expect from you. You can use status, images, videos, links, Facebook live, Facebook stories, to better convey your message. \tCreate goals, that are necessary to address your biggest marketing needs. This goals may cover the following areas; Increasing sales quality Redefining organizational values Recruiting higher quality employees, which can give your business a boost. \tEngage with your Facebook audience, by interacting, and commenting on their post as well as yours. You also have to know the best time to post on Facebook,\u00a0\u00a0to increase awareness and better engagement. \tEvaluate your FB marketing strategy, to plan and better improve your Facebook marketing strategy for optimum results.