Facebook Marketplace: the marketplace that relies on artificial intelligence and competition The Good Corner Two years after its creation in the United States, the Facebook marketplace is enriched with new features supported by Artificial Intelligence.\u00a0It also reinforces its housing rental offer to compete with Le Bon Coin.\u00a0Let's discover how this marketplace, which already drains a third of Facebook users, intends to retain its community, improve the experience of its users and position itself against the heavyweights of the market. Facebook Marketplace: some "historic" reminders Launched in France in 2017,\u00a0the\u00a0Facebook\u00a0marketplace\u00a0aims to connect sellers and buyers in the social network from their profile,\u00a0via a model of classified ads.\u00a0Individuals and businesses may advertise products or services in the marketplace.\u00a0More than 800 million people connect to the platform each month (Facebook data)! And the catalog is already wide: millions of products classified in ten categories, from vehicles to clothing, through real estate, entertainment or electronics.\u00a0Riding the proximity, the marketplace uses geolocation to offer the most suitable ads to potential buyers, who can refine their location and search parameters based on products or categories. The linking and transactions are managed freely and freely by the users.\u00a0The platform does not charge\u00a0any commission, nor does it manage the payment or delivery.\u00a0Note however that since 2018,\u00a0sellers have the opportunity to sponsor their ads\u00a0through different options of visibility and advertising:\u00a0a business model\u00a0to generate revenue without puncturing sales and which joins that of a marketplace renowned on the sector. The positioning of Facebook Marketplace suggests, rightly, that the firm of Marc Zuckerberg wants to take shares in giants such as E-bay,\u00a0The Good Corner, and Craiglist, his American counterpart.\u00a0As such, the platform is now endowed with major means to confirm its status as a reference on the sector. A more complete real estate offer for the market place Like the United States where the firm has been working with Zumper and Apartment List for more than a year,\u00a0the French version of the platform has concretized partnerships with real estate professionals, such as ParuVendu, BoxImmo or Ubiflow.\u00a0What expands and credibility of its offer, through the aggregation of ads real estate agencies, brokers and other property managers.\u00a0And also improve the search through the contribution of features already in place at these actors and which users are used to as filters that allow a search based on location, price, surface or viewing on a map\u2026 Regarding the economic model, it remains unchanged - for the moment in any case - in the sense that\u00a0no commission is charged to professionals.\u00a0However, as in the US, it is likely that the monetization of the platform through the sponsorship of ads. The Facebook Marketplace, a recognized player on the rental housing market in France? Given the frontal competition displayed about Bon Coin, in particular, the competition promises to be sporty! AI at the service of a smarter marketplace Facebook Marketplace is not new to Artificial Intelligence, as it already uses 3 AI solutions that work synergistically: \tLumos: an image recognition platform that improves the quality of visuals \tDeeptext: an understanding engine that translates Messenger descriptions and conversations for users who do not speak the same language \t"M": a tool that offers adapted sentences to facilitate and accelerate communication Optimization of the notorious user experience but below the potential that AI can offer! Also, to maximize its conversion rate, better control its costs and facilitate more search users, the marketplace intends to go further, like a third of e-merchants. By the way, in October 2018, only two years after its creation,\u00a0Facebook Marketplace announced new features\u00a0in the United States driven by Artificial Intelligence.\u00a0Tools that extend the possibilities: \tAutomatic indexing of ads\u00a0in the most relevant categories based on a picture or description, even if lexically poor \tThe suggestion of prices to sellers\u00a0when putting new products online, based on similar products \tRecommendation to buyers, similar products on sale on the platform, from a simple photo of the desired article: practical in case of out of stock! \tAnalysis of data\u00a0such as sex, age or the location of potential buyers to offer tailored ads \tSecuring exchanges and moderating content\u00a0to federate a reliable community: thanks to image, text and context analysis, ads that are inappropriate, malicious or non-compliant with the rules of the social network are more easily identified.\u00a0As such, a rating system and advice on issues such as reliability or responsiveness should be put in place soon. It is therefore for Facebook to offer a wide-angle and intelligent accompaniment to sellers and buyers. The marketplace does not stop there: it is indeed planned, to use Artificial Intelligence to recommend products in a completely surprising and innovative way!\u00a0Indeed,\u00a0from a simple photo, Facebook Marketplace will allow giving clothes between them or a piece of furniture with the style, layout, and surface of a room!\u00a0The field of possibilities seems to be infinite ... By diversifying its activity by opening an eponymous marketplace to users of its social network, Facebook has hit a big blow!\u00a0If one can easily imagine the disruption of online shopping habits related to AI, especially with the advent of image recognition which is one of the important issues, it is clear that the platform wanted to quickly position itself at the heart. of this change!\u00a0Moreover, we note + 100% commitment from consumers in two years, vis-\u00e0-vis Facebook Marketplace, thanks to the only automatic indexing service.\u00a0By attacking Bon Coin frontally with a relevant real estate offer, it's a safe bet that the market will soon have to rely on an additional major player! For further emphasis on charges for facebook marketing: The platform does not charge\u00a0any commission,\u00a0nor does it manage the payment or delivery.\u00a0Note however that since 2018,\u00a0sellers have the opportunity to sponsor their ads\u00a0through different options of visibility and advertising:\u00a0a business model\u00a0to generate revenue without puncturing sales and which joins that of a marketplace renowned on the sector.